About us

We’ve built Stratedge on real experience. We’ve led for 20+ years inside global corporations, advised founders, and worked inside the systems our clients are trying to navigate. Strategy, governance, and transformation are the terrain we operate in.
 
Our team has held senior roles at companies like Amazon, Honeywell, Accenture, SAP, Oracle, Orange, and TotalEnergies - and inside mid-sized businesses and startups across EMEA. We’ve delivered inside sectors that demand resilience: manufacturing, healthcare, financial services, telecom, energy, transportation defence, and medtech. 
 

Barbara Cresti

Barbara is the founder of StratEdge, She brings over 20 years of international leadership experience across manufacturing, energy, telecom, financial services, and cloud, with a focus on digital strategy, product development, and market-driven execution. She has held senior executive and advisory roles across leadership teams and Boards, supporting industry leaders in leveraging technology to drive portfolio innovation, expand markets, and improve profitability. 

 

An IMD alumna, Barbara is active in executive dialogues on GenAI strategy, AI governance, and digital sovereignity. Swiss and Italian citizen, she is fluent in French, English, and Italian.

Lucia Italiano

Lucia is the co-founder of StratEdge and a transformation strategist with over 20 years of international experience leading digital and organizational change at companies like Oracle, SAP, Accenture, and Honeywell. She specializes in enterprise-wide transformation—spanning post-M&A integration, digital maturity, and technology adoption—working closely with C-level teams to align strategy with execution. Active in the deep tech and AI startup ecosystem, Lucia advises founders and executives on innovation led growth, and contributes to academic programs shaping the next generation of agile, purpose-driven leaders. Swiss and Italian citizen; fluent in French, English, Spanish and Italian.

We work with Boards, CxOs, and founders who lead when the stakes are real -  where AI, compliance, and investor pressure meet performance . We’re your strategic counterpart focused on fluency, execution, and results that hold up under scrutiny.

 

Depending on clients needs, we work with our Partners network of EU- and Swiss-based AI-native firms

They are co-creators. They get involved when it matters.

How we work with partners

We don’t just advise. We deliver with a network of EU- and Swiss-based AI-native firms that meet our standards for trust, transparency, and performance.
 

Our partners:

- Build digital trust into infrastructure

- Integrate AI without disrupting what works

- Deliver interoperable, sovereign solutions that scale with compliance


They’re not vendors. They’re co-creators. And we bring them to the table when it matters.

Affiliation
Our affiliations reflect that trust: IMD Alumni. The Cercle Suisse des Administratrices. The Euro-Stack Programme. European Women on Boards.

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